HomeEquity Bank announces Pattie Lovett-Reid as its first Chief Financial Commentator

The respected financial commentator will draw on her expertise to help older Canadians with financial and retirement advice as well as commentary on current events

TORONTO, ON, May 10, 2022 – HomeEquity Bank, provider of the CHIP Reverse Mortgage, is pleased to announce renowned financial commentator, Pattie Lovett-Reid, as the company’s first Chief Financial Commentator.

A well-known financial expert and media personality, Pattie Lovett-Reid will work with the company to help Canadian homeowners 55 and up make the most of their retirement, by providing commentary on topics ranging from demographic trends, real estate, financial planning, budgeting, aging in place and more.

HomeEquity Bank announces renowned financial commentator and media personality, Pattie Lovett-Reid, as the company’s first Chief Financial Commentator.

Yvonne Ziomecki, EVP and CMO (left), and Steve Ranson, President and CEO (center), welcome Pattie-Lovett Reid (right) as HomeEquity Bank’s first Chief Financial Commentator. In her role, Pattie Lovett-Reid will work with HomeEquity Bank to help Canadian homeowners 55 and up make the most of their retirement, including using what’s likely their largest asset – their home – to their advantage.

Pattie brings a wealth of financial experience and media savvy to the role of Chief Financial Commentator from her time as a banker, certified financial planner, and bestselling author. A sought-after speaker and commentator, she became a household name through her time as a regular guest on BNN Bloomberg, host of the Pattie-Lovett Reid Show on CTV, and as CTV’s Chief Financial Commentator, where she coached viewers on how to get the most out of their hard-earned money for more than a decade. Pattie Lovett-Reid was previously a Senior Vice President at TD and in 2007, she received the Canada’s Most Powerful Women: Top 100™ Award in the Trailblazers and Trendsetters category.  In 2009, she was recognized for her outstanding contribution to the profession of financial planning in Canada with the Donald J. Johnston Award.

“I’m thrilled to be working with HomeEquity Bank as their Chief Financial Commentator,” said Pattie Lovett-Reid “The number one question I’m asked is, ‘how will I know if I have enough to see me through my retirement?’ The good news is many of us have more options than we realized and together we will explore all the ways to fund the lifestyle you dreamed of.”

Pattie’s new role as Chief Financial Commentator will draw from her experience as a banker and status as a certified financial planner. She will lend her perspective and extensive knowledge to a range of HomeEquity Bank initiatives including commenting on trends, authoring original blog content, hosting webinars and by acting as a spokesperson for the brand.

“We are pleased to welcome Pattie as Chief Financial Commentator and offer her financial expertise to our clients and partners,” said Steve Ranson, President and CEO. “Pattie is a seasoned financial services expert highly regarded for her depth of knowledge, passion and keen interest in topics that are relevant to aging Canadians.”

About HomeEquity Bank

HomeEquity Bank is a Schedule 1 Canadian Bank offering a range of reverse mortgage solutions including the flagship CHIP Reverse Mortgage™ product. The company was founded more than 35 years ago to address the financial needs of Canadians who wanted to access the equity of their top asset – their home. The Bank is committed to empowering Canadians aged 55 plus to live the retirement they deserve, in the home they love.

Media Contact

HomeEquity Bank

Yvonne Ziomecki

EVP & CMO

Phone: (416) 554-1669 Email: yziomecki@heb.ca