HomeEquity Bank launches ‘Catch the Scam’ campaign with Frank W. Abagnale, the world’s most famous con man and imposter
Frank W. Abagnale, the fraudster-turned-FBI adviser whose bestselling book about his life Catch Me If You Can inspired the blockbuster film, is teaching older Canadians how to spot a scam in a four-part video seriesThe campaign is backed by the Bank’s Ipsos-commissioned survey that finds 91% of Canadians 55+ believe they are more vulnerable to scamsSince the onset of the COVID-19 pandemic, 70% of the general public say there has been an increase in coronavirus-related scamsOne in three Canadians 55+ say they’ve fallen
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HomeEquity Bank Launches Campaign Highlighting How More Than Ever, Home is Everything
HomeEquity Bank launches Our homes are everything campaign Campaign complements Operation Warm Hug initiative that checks in on vulnerable Canadians at home Meaningful donations made to the Canadian Red Cross, YMCA of Greater Toronto and various charities across the country supported by employees Digital education and entertainment programs for self-isolating Canadians to launch shortly TORONTO, Apr. 27, 2020 -- HomeEquity Bank, provider of the CHIP Reverse Mortgage, today announced the launch of its new media ca
Continue Reading...HomeEquity Bank Marks Record Year in New Reverse Mortgage Originations in 2019
HomeEquity Bank originated $820 million in new reverse mortgages in 2019Expects another strong year in 2020 as interest and demand continue to grow TORONTO, Jan. 14, 2020 /CNW/ - HomeEquity Bank, provider of the CHIP Reverse Mortgage™, announced today that it originated $820 million in new reverse mortgages in 2019, marking a record year for the company and reinforcing the unique value proposition that reverse mortgages offer to Canadians seeking to enjoy a comfortable and financially secure retirement.
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HomeEquity Bank Announces Sale of Reverse Mortgage Portfolio Loans
First portfolio sale for HomeEquity Bank, first time reverse mortgage loan portfolio sold in Canada Sale creates opportunity for other sales, new funding source for growth, enhances profitability Toronto, December 18, 2019 – HomeEquity Bank today announced that it has sold about $75 million of reverse mortgages to another Schedule 1 Canadian bank. This is the first-ever sale of reverse mortgages by HomeEquity Bank and the first such transaction in Canada involving reverse mortgages. “This transformative deal paves
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HomeEquity Bank Brings Home Gold from Canadian Marketing Association Awards
TORONTO, Nov. 26, 2019 /CNW/ - HomeEquity Bank announced today that its "There's No Retirement Like Home" campaign has won a Gold award for brand building in the financial category at this year's Canadian Marketing Association Awards. HomeEquity Bank created the multiple-award-winning campaign in partnership with the creative team at Zulu Alpha Kilo, the bank's advertising agency of record. "We're honoured to have won such a prestigious award and would like to thank our creative partners at Zulu Alpha Kilo. Their di
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