Pause to Remember
10.05.20

HomeEquity Bank Wins International Awards for Pause to Remember Campaign Honouring Veterans

Bronze and Silver Pencils won in multiple categories at the prestigious The One Show awards HomeEquity Bank brings home the gold at the AME Awards in New York Two gold awards from Strategy Magazine TORONTO, Oct. 5, 2020 /CNW/ - HomeEquity Bank, provider of the CHIP Reverse Mortgage, and its creative agency of record, Zulu Alpha Kilo, have won prestigious international awards for their Pause to Remember campaign in support of the Royal Canadian Legion's Digital Poppy. Leading video game

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Kurt Browning
09.14.20

Calling all Kurt Browning fans: HomeEquity Bank’s world champion spokesperson is dialled in and ready to connect!

  New ad campaign brings figure skating legend Kurt Browning back to television screens across Canada Four-time men’s World Champion will be making personal phone calls to HomeEquity Bank customers Browning to champion the many HomeEquity Bank initiatives that support the physical, mental, emotional and financial health of older Canadians TORONTO, September 14, 2020 — Canadian figure skating icon Kurt Browning is a bigger believer in HomeEquity Bank, provider of the CHIP Reverse Mortgage, than ever bef

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CHIP Open Logo
09.10.20

HomeEquity Bank launches short-term reverse mortgage product with CHIP Open

CHIP Open is a short-term loan of one to three years on a variable term only Customers can convert CHIP Open to the CHIP Reverse Mortgage if a long-term loan is more appropriate to suit their financial needs Customers can repay 100 per cent of the balance at any time with no prepayment charges (full payments only, no partial payments) TORONTO, Sept.10, 2020 – HomeEquity Bank announced today it is introducing CHIP Open, a new financial option for Canadians 55+ looking to tap into their home’s equity. This sho

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Catch The Scam
08.26.20

HomeEquity Bank launches ‘Catch the Scam’ campaign with Frank W. Abagnale, the world’s most famous con man and imposter

Frank W. Abagnale, the fraudster-turned-FBI adviser whose bestselling book about his life Catch Me If You Can inspired the blockbuster film, is teaching older Canadians how to spot a scam in a four-part video seriesThe campaign is backed by the Bank’s Ipsos-commissioned survey that finds 91% of Canadians 55+ believe they are more vulnerable to scamsSince the onset of the COVID-19 pandemic, 70% of the general public say there has been an increase in coronavirus-related scamsOne in three Canadians 55+ say they’ve fallen

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04.27.20

HomeEquity Bank Launches Campaign Highlighting How More Than Ever, Home is Everything

HomeEquity Bank launches Our homes are everything campaign Campaign complements Operation Warm Hug initiative that checks in on vulnerable Canadians at home Meaningful donations made to the Canadian Red Cross, YMCA of Greater Toronto and various charities across the country supported by employees Digital education and entertainment programs for self-isolating Canadians to launch shortly TORONTO, Apr. 27, 2020 -- HomeEquity Bank, provider of the CHIP Reverse Mortgage, today announced the launch of its new media ca

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